Click Nothing

/corporate hat on

Fast Company just named Ubisoft as one of the Top 50 Most Innovative Companies (with a shout out to the Anvil engine and to the PoP team on the click-thru). I'm fucking proud of it, so despite that fact that some of you will call me a corporate shill, I'm going to blog about it anyway.

Yves Guillemot has always said that innovation and creativity were important pillars for us, and I must admit I have had the good fortune to be able to benefit from this stance in my creative life. Trying to innovate is something I've always pushed hard for in everything I've done. I know a lot of other people have too. We've invested a lot in innovation over the years and consequently have had to learn to embrace the risks that come with that (and we've also taken our share of the bumps that accompany them) so it feels good to finally get a shout-out for it.

It's especially encouraging given the current economic situation to have a nod like this even as Yves reasserts the importance of creativity and innovation instead of backpedalling to a 'safer' stance as (in my opinion) other more 'reactionary' CEO's might do. It means the light flickering through the smoke over the trenches is actually the sunlight of victory and not more incoming tracer-fire.

Even though such a list is a little arbitrary, it's also cool to see who they've ranked us ahead of and who they've ranked us behind.

So bye-bye Lego and watch out Microsoft and Wal-Mart.

/corporate hat off